If you’ve not a clue to what I mean when I ask about how many friends you have, or if you’ve tweeted lately, then you’re probably not embracing social media. Which isn’t a crime by the way, but before you write off Facebook, Twitter, YouTube, blogging and more as time-wasting tools, they do have uses to boost your profile.
Both are great for interacting. And with the world and the web craving authenticity, there’s no better way to talk with your consumers and prospects, not at them. Plus using Twitter, Facebook and blogs can scale your profile exponentially. I’ve had articles re-tweeted across the globe far faster than I could hope to forge media connections in those countries.
As I’ve shared before, the media often report on what’s in the media. By embracing blogging, Twitter, Facebook, YouTube, you are becoming part of the wider media landscape, creating a pull PR strategy naturally and will attract attention from all other types of media.
Sunday, January 31, 2010
Sunday, January 24, 2010
Publicity Train: Fly high with great customer service
I’ve been lucky enough to fly to the northern hemisphere twice in the past two months. On my most recent trip, taking my ma back to the UK, I gave her my business class seat whilst I took her return economy chair. The crew were happy enough to let me pop up to see her but although there were around eight spare seats in business, wouldn’t allow me to remain longer than ten or so minutes at a time.
Compare this to an economy flight in November to LA when, shortly after take-off, cabin crew announced there were spare seats in business class and economy passengers were free to relocate – at no extra charge.
Fantastic customer service is great publicity for your business. Considering that retaining customers can cost up to seven times less than attracting new ones, customer service is an economic imperative. Airline A, being stingy with their unsold resources, won’t be attracting my business again in a hurry. Airline V (guesses anybody?) has my absolute loyalty and I’ll happily rave about and fly with them again and again.
If you have happy customers, you’re pretty much assured of having great material for your PR and marketing. Testimonial quotes and user success stories help sell your business far more effectively than anything you say about yourself. So list all your raving fans, and start creating your own testimonial marketing today!
Compare this to an economy flight in November to LA when, shortly after take-off, cabin crew announced there were spare seats in business class and economy passengers were free to relocate – at no extra charge.
Fantastic customer service is great publicity for your business. Considering that retaining customers can cost up to seven times less than attracting new ones, customer service is an economic imperative. Airline A, being stingy with their unsold resources, won’t be attracting my business again in a hurry. Airline V (guesses anybody?) has my absolute loyalty and I’ll happily rave about and fly with them again and again.
If you have happy customers, you’re pretty much assured of having great material for your PR and marketing. Testimonial quotes and user success stories help sell your business far more effectively than anything you say about yourself. So list all your raving fans, and start creating your own testimonial marketing today!
Friday, January 15, 2010
Publicity Train: Don’t write off the humble newsletter and news release
I came upon a blog recently where the author wrote about press releases and newsletters being a waste of your time and money.
Rubbish. Marketing is about diversity and getting people to come to you. It’s about knowing your client profile. Newsletters – both printed and electronic - have their place. With an eNewsletter you can contact all your clients cost-effectively, offering value and staying top of mind. It’s a great, regular PR tool and leading successful informational marketers across the globe swear by them.
Similarly press releases. Not necessarily for the press, but as another weapon in your search engine optimization arsenal, they are wonderful tools to post on the like of PRWire.
What was odd, when I researched the offending blog’s website, one of the services being promoted was article writing for newsletters.
I realise the writer was going for the controversy hook, and, yes, it certainly hooked me. But there’s controversy and there’s authenticity. If you don’t believe in newsletters, don’t offer an article writing service for them. And if you’re going to be controversial, do it in such a way that it gets you noticed, but also brings some long-term benefits.
Rubbish. Marketing is about diversity and getting people to come to you. It’s about knowing your client profile. Newsletters – both printed and electronic - have their place. With an eNewsletter you can contact all your clients cost-effectively, offering value and staying top of mind. It’s a great, regular PR tool and leading successful informational marketers across the globe swear by them.
Similarly press releases. Not necessarily for the press, but as another weapon in your search engine optimization arsenal, they are wonderful tools to post on the like of PRWire.
What was odd, when I researched the offending blog’s website, one of the services being promoted was article writing for newsletters.
I realise the writer was going for the controversy hook, and, yes, it certainly hooked me. But there’s controversy and there’s authenticity. If you don’t believe in newsletters, don’t offer an article writing service for them. And if you’re going to be controversial, do it in such a way that it gets you noticed, but also brings some long-term benefits.
Wednesday, January 6, 2010
Publicity Train: Do I do my own PR or do I ask an agency?
Ok, you’ve realised PR’s going to work wonders for your business. It’s going to give you third-party, indpendent validation. It’s going to stop you talking 1;1, taking you to thousands, possible millions. So do you DIY PR or ask for agency help? Here are a few considerations:
1) Are you already an active marketer with set goals?
By that I mean launching products and services and communicating to clients regularly, through advertising, direct mail, events etc. You’ll have a set plan for your marketing that you follow, with knowledge of what your ideal clients look and feel like, and you’ll have some set goals you’re looking to achieve.
2) Have you a regular budget you commit to marketing, and have you allocated a portion of that to PR?
Agencies, particularly larger multi-nationals, quite rightly charge for their expertise. They add value through innovation, good ideas and long term experience and you will need to be prepared to budget for that.
3) Have you reached the point where you need outside help?
Perhaps you’ve done DIY PR so well, you want some extra ideas and support. Or perhaps you just aren’t confident writing your own news releases, or simply need extra hands with media pitches.
If you’ve said yes to all of these, then maybe it’s time to explore agency PR support. Feel free to drop me a line if you’re not sure what you need and I’ll happily help with some recommendations.
Spotlight
MY DIY PR and Publicity Kit is a great way to learn more about generating your own publicity. In it I give you the knowledge and templates to create your own publicity and PR plan, identify and pitch to the media, how to write a news release and create a media kit, media interview tips and plenty of PR ideas to put you and your business up in lights. Available to purchase online for $149.99.
Teleseminars
Kick off 2010 in style and join my Publicity and PR Protégé Club. My next teleclass is on PR planning, so join us on Feb 9, 2010.
Learn how to benefit from powerful, consolidated publicity that will make you appear bigger than you are so you compete more easily against larger businesses with bigger budgets. Invest in yourself, your business and your publicity for only $12.95 a month.
Events:
Publicity & PR Bootcamp
Make a note in your dairy! My Publicity & PR Bootcamp is March 2010. You’ll leave this live event with at least 10 news hooks for your business, news releases to use immediately, media targets to pitch to, and a plan to follow for 12 months. Register your interest today and be in line for the early, early bird goodies!
Sunday, January 3, 2010
Publicity Train: It’s Christmas time, write a news release
Christmas can be slow news, especially for local paper and radio. Make the most of the opportunity. This week I suggested a yoga centre promote their January Open Day, and another business owner their Positive Mindset event, using the ‘Help make a great New Year’s Resolution’ news angle.
Here’s a template to follow to construct a news release. My guide to the content appears also:
FROM: Company Name, Address, Logo if appropriate
For Immediate Release (or when you plan to release your news)
HEADLINE (larger, bold, underline, center, can be several lines. Be attention-grabbing but don’t be salesy or use hype)
City, State Abbreviation, Day, Month, Year – Insert Lead paragraph text. This is your introduction, what is the purpose of this release, is it newsy?
Paragraph 2: Who does this appeal to and why? This is the “Who, What, Where, When and Why” of the release.
Paragraph 3: Create a quote from the owner or a principal of the company that gives additional information
Paragraph 4: Detail additional facts that support Paragraph 3
Paragraph 5: Give costs of products, services and/or details and call to action
About
Here put the information commonly shared to describe your business or service. This is often referred to as your boilerplate.
Contact Details
Include specifics and be accessible. Telephone numbers, mobile phone numbers, e-mail addresses, fax numbers and website addresses help the media, prospective clients and business partners reach you easily.
Spotlight
MY DIY PR and Publicity Kit is a great way to learn more about generating your own publicity. In it I give you the knowledge and templates to create your own publicity and PR plan, identify and pitch to the media, how to write a news release and create a media kit, media interview tips and plenty of PR ideas to put you and your business up in lights. Available to purchase online for $149.99.
Teleseminars
Kick off 2010 in style and join my Publicity and PR Protégé Club. My next teleclass is on PR planning, so join us on Feb 9, 2010.
Learn how to benefit from powerful, consolidated publicity that will make you appear bigger than you are so you compete more easily against larger businesses with bigger budgets. Invest in yourself, your business and your publicity for only $12.95 a month.
Events: Publicity & PR Bootcamp
Make a note in your diary! My Publicity & PR Bootcamp is March 2010. You’ll leave this live event with at least 10 news hooks for your business, news releases to use immediately, media targets to pitch to, and a plan to follow for 12 months. Register your interest today and be in line for the early, early bird goodies! Email Philippa@publicityexpress.com.au.
Publicity Train: Richard Branson: knowing his audience and seizing space
Space pioneers Sir Richard Branson and Burt Rutan unveiled the world's first commercial passenger spacecraft this week. The VSS Enterprise rolled into view at the Mojave Air and Space Port, about 95 miles north of downtown Los Angeles.
Despite the bracing wind-chill factor, hundreds of people had flown in from around the world to view the craft. "Isn't that the sexiest spaceship ever?" shouted shaggy-haired British billionaire Branson.
As I watched the news coverage, one quote of Sir Richard’s struck me in particular. Asked an (off-air) question by the U.S-accented bureau chief responsible for providing coverage for Australia, Branson replied: “I hope this technology will enable us to one day fly passenger airliners from LA to Sydney in two hours.”
Clever? Absolutely. Branson knew his audience, and was aware the reporter he was talking to would provide footage to Australian news outlets. So he provided a quote that would resonate with Australian viewers (and increase the likelihood of a TV news editor running the coverage).
It’s the first rule of media relations: what do you have to say that is of value or interest to the audience of the media outlet? It’s not about you and your story, it’s about them and how your story is of benefit.
Sir Richard doubtless had variations of the same quote for various global media. Reporter from the UK? Repurpose the quote to mention London, Heathrow.
Overall it comes down to research and planning. Knowing your message, honing in on its news value, finding the right media outlet and contact, and tweaking the information you have to suit.
Spotlight
Make your eNewsletter Marketing quick and easy in 2010. The Publicity Express 'Done For You' eNewsletter package takes away deadline and content headaches. You get:
· 12 eNewsletters (one a month)
· Four quarterly eDirect Mails to promote your special offers
· Professionally designed and expertly copywritten (yes, we do it for you!)
· Distributed through a state-of-the-art eMarketing platform branded specifically to you
An eNewsletter is a must-have for business nowadays. Not only is this service great value if you sign up this December (less than $80 week*) it is hassle-free publicity and PR for your business. There are easy-pay options available too.
Find out more about the 'Done For You' eNewsletter package here.There's an extensive Q&A section, and you can always email me at philippa@publicityexpress.com.au with any other questions.
Put yourself up in lights in 2010!
*Based on the upfront annual subscription, excluding additional distribution fees.
Publicity Train: Naomi Simson, RedBalloon, on Publicity and PR
With immense marketing experience – working for the likes of Apple, Ansett, KPMG and IBM, Naomi Simson, Chief Experiences Officer at RedBalloon, wondered if she could build a brand online based on the holy grail of customer service: listening to customers and responding.
Nine years on, redballoon.com.au has now been listed in the BRW fast lists for the past five years and is also named as the #1 website by Hitwise for half a decade.
Naomi has also received accolades such as winning the 2008 national Telstra Business Women’s Awards - Innovation, and being one of four finalists of the 2009 Veuve Clicquot Business Woman of the Year Awards.
As a CEO, mother, author, blogger and a truly passionate individual Naomi continues to innovate and create new ways to do business, with PR and publicity an integral part of brand growth. PublicityTrain asked her to share her insights:
How do you rate PR and publicity compared to advertising?
“PR for RedBalloon is easier than getting an ad placed, and is far more authentic. I like to think we do our PR very well. Employing a PR professional in-house it’s an investment we take seriously. I always want to ensure we have something worth saying, so it’s an investment in terms of brainpower, time and resources.
What sort of time investment?
“It’s not short-term activity. Conducting public relations for RedBalloon is a five to ten year plan. It’s a journey that continually evolves. Today’s PR story is tomorrow’s fish and chip wrapper!”
Can you give an example of a simple, cost-effective PR tactic that has paid dividends?
My blog as a PR tactic has definitely been worth the time and effort. Having been blogging now for close to four years, I’m passionate about using fabulous content that starts conversations. It’s all a question of leveraging it correctly. The link to my blog is on our corporate website, I refer to it in all my speaking engagements, plus it’s included in the footer of our emails.
Many business owners are fearful about picking up the phone to call a reporter, what’s your experience?
“Well, I was once asked by a reporter on a national paper to comment on a topic. We met in a cafe and I took the reporter up on his offer to pay for the coffees. Later our RedBalloon PR manager told me that was the main thing he remembered about our interview. Yet he called me and asked for my time and comments, so why not pay for the cuppa? I like to remind myself that reporters are – at the end of the day – just people.
If you have something of value to talk about – and I stress that having something of value to share is the important part -- there’s no harm in picking up the phone to the correct medic contact and starting the conversation. It’s amazing where it can take you.”
Spotlight
There’s still time to make your eNewsletter Marketing quick and easy in 2010. The Publicity Express 'Done For You' eNewsletter package takes away deadline and content headaches. You get:
· 12 eNewsletters (one a month)
· Four quarterly eDirect Mails to promote your special offers
· Professionally designed and expertly copywritten (yes, we do it for you!)
· Distributed through a state-of-the-art eMarketing platform branded specifically to you
An eNewsletter is a must-have for business nowadays. Not only is this service great value if you sign up this December (less than $80 week*) it is hassle-free publicity and PR for your business. There are easy-pay options available too.
Find out more about the 'Done For You' eNewsletter package here. There's an extensive Q&A section, and you can always email me at philippa@publicityexpress.com.au with any other questions.
Put yourself up in lights in 2010!
* *Based on the upfront annual subscription, excluding additional distribution fees.
Publicity Train - The press release is dead, long live the press release
When I was a reporting I received hundreds of news releases every day. Back then by fax - imagine the paper! Journalists simply don’t have time to read through every news release they receive, and many of the ones in their inbox are deleted. When you’re pitching the media you’re effectively cold calling to sell your story. A succinct email saying why you’re contacting them and why it’s relevant to them is better than a lengthy press release.
But you may still want one, just not for use with the press ;-) A press release used on your website or posted to places like prwire.com will help get you noticed in terms of search engine optimization (SEO) and for reaching other marketing objectives.
Here’s how to help your SEO with press releases:
- Don’t bury your press releases on your website where no one can find them. Link to them from the home page.
- Post your press releases in plain old HTML. Don’t put them in PDF format. Believe it or not, some people put their press releases on the web site in such a way that you have to download them.
- Make sure your website is set up in such a way that search engines can get into the inner pages of your site.
- Put a button on their home page called “media room” or “press room.” If the media is coming to your website just to nose around, to see if you’re worth interviewing or calling, they can click on that button and immediately go to the new releases and backgrounders, Q&As and profiles.
TELESEMINARS
Are you ready to make your eNewsletter Marketing easy in 2010?
Looking for an easy, fool-proof way to boost your profile, grow business contacts and qualified leads?
People are more likely to buy from you if you send an eNewsletter. Nor do they have to be time-consuming and budget-busting! Find out how easy it is. Join me on my free teleclass on December 2nd, 10am EST, Sydney, Australia.
Even if you’re already writing an eNewsletter, or perhaps struggling with content and deadlines, I’ve some great tips on keeping content fresh and developing marketing ideas to convert your readers to sales.
Reserve your spot here!
The call will be recorded and made available to all registrants – so don’t worry if you can’t join me live, you’ll still benefit from the great info.
UP IN LIGHTS
Lauren Chandler – This month’s ‘Up In Lights’ Winner!
As a publicity mentor I love seeing a small business implementing my four Ps: passion, persistence, PR and publicity. After reading my DIY PR Tips in Dynamic Business, Lauren Chandler from Shine Wellbeing sent me this feedback: “Awesome advice Philippa! Your tips and tools - and presenting it in such a simple format - has really helped me see how I can get out there and be seen.”
Showing someone how is great – but seeing them find the motivation to step up and take action is better. Last night Lauren hosted a reading and signing of her new book at the local library, with posters promoting the event for weeks prior. Lauren really showcases how passion + persistence = publicity & PR.
News hooks – no need to reinvent the wheel
One of the quickest ways to generate publicity about your business is to tie-in to something topical that’s already being covered in the news. Reporters are continually seeking new angles on which to cover a topic.
That's exactly what Barbara Corcoran did in order to get publicity rolling for her real-estate business. When the news began covering Madonna's eventual move to New York City, Barbara quickly sent out a news release with a professional's perspective on what Maddie would be looking for in a new home - the amenities, what part of town she would like, etc – all the while using properties that her real-estate business was listing, thereby promoting not only herself, but also her real estate inventory.
It got some great coverage – so much so that within the week Barbara received a call from Richard Gere’s agent asking her to act as Gere’s realtor. So what’s in the news right now that you could leverage for your business?
Josh Duhamel and Fergie relationship troubles - Relationship experts can weigh in on what they, or any couple, can do when faced with a challenging time in their marriage.
Treasurer Wayne Swan on education being the engine room behind Australia's economic recovery – a workplace trainer could comment on best-practices companies need to adopt to attract and retain skilled staff.
Home-owners in NSW warned after a spate of fires sparked by shoddily installed ceiling insulation – a licensed tradesman could offer a column on what homeowners should look for when choosing ceiling insulation.
Want to learn more about media hooks for your business? Join me on my December call for my PR and Publicity Protégé Club.
TELESEMINARS
Join me on the December call for my new PR and Publicity Protégé Club. This call will cover:
· Your unique selling point to pitch to the media
· Targeting the right journalist
· Where to start, who to call, and exactly what you need to say!
Not a member? Register for membership of the PR and Publicity Protégé Club for only $12.95 a month.
UP IN LIGHTS
PR & Publicity Protégé Club
The Publicity and PR Protégé Club is dedicated to helping you boost your business profile to new heights, enabling you to benefit from powerful, consolidated publicity that will
- make you appear bigger than you are
- enable you to compete more easily against larger businesses with bigger budgets
- allow you to shift from selling one-to-one to one to thousands, even millions
Life is too short to waste time figuring out everything the hard way. Invest in yourself, your business and your publicity for only $12.95 a month.
What you get:
1) Monthly teleseminars: Every month, I’ll lead a “how-to” seminar on a publicity, PR and marketing topic like marketing strategies, e-marketing, media pitching, planning, writing eZines, how to think like a journalist; and more
Each teleseminar is designed to provide publicity ideas that can be implemented immediately.
There will also be guest speakers - hand-picked professionals of the highest quality - plus accompanying workbooks as necessary.
All teleseminars will be available via audio download, so members can listen when it suits their schedule.
2) A subscription to the Publicity Train e-newsletter: my weekly e-newsletter of quick tips and practical advice to keep everyone thinking about ways to publicise and boost their business profile.
3) Discounts and offers: members will also be rewarded with exclusive early bird offers on all of my publicity products, programs and workshops.
“Awesome advice Philippa! Your tips and tools - and presenting it in such a simple format - has really helped me see how I can get out there and be seen.”
Lauren Chandler, Shine Wellbeing.
Publicity Train - What is news?
Anything that appears on radio, television or in print does so because a journalist or editor has deemed it newsworthy. But what is news? There are eight elements:
Immediacy: Reporting something that has just happened or is about to happen. Time is a strong ingredient, "today, yesterday, early this morning, tomorrow."
Proximity: Facts and occurrences that are important to you personally: interest rates, impact of the drought. The question most asked by journalists is: "If this happened outside my immediate area, my city, my state, would I be interested in reading about it?"
Prominence: The public figure, holders of public office, people in positions of influence all enjoy news prominence. If you host an event with a guest speaker and wish to try for publicity, then for your speaker to qualify for news prominence, he or she must be well enough known to command attention by reputation or by the nature of the topic to be discussed.
Oddity: The bizarre, the unusual, the unexpected often make news. Generally those people who perform striking feats in emergency situations are news, such as a woman lifting an automobile off her child.
Conflict: Conflict is one element most observed in today’s news with the clash of ideologies making headlines worldwide.
Suspense: Suspense creates and expands news appeal. For the most part, businesses rarely experience this type of circumstance.
Emotions: Emotions are a news element commonly called "human interest" stories that stir our recognition of the basic needs both psychological and physical.
Consequence: The last element of news, consequence, is more difficult to explain, but generally for a story to have consequence it must be important to a great number of readers. It must have some impact for the reader.
Have these news guidelines in mind when you're deciding if your message is news or an announcement; whether it's a feature or an item of limited public interest. From this you can decide which format to use for distributing the information and the medium that is most likely to use your information.
TELESEMINARS
Join me on the December call for my new PR and Publicity Protégé Club. This call will cover:
· Your unique selling point to pitch to the media
· Targeting the right journalist
· Where to start, who to call, and exactly what you need to say!
Not a member? Register for membership of the PR and Publicity Protégé Club at for only $12.95 a month.
UP IN LIGHTS
PR & Publicity Protégé Club
The Publicity and PR Protégé Club is dedicated to helping you boost your business profile to new heights, enabling you to benefit from powerful, consolidated publicity that will
- make you appear bigger than you are
- enable you to compete more easily against larger businesses with bigger budgets
- allow you to shift from selling one-to-one to one to thousands, even millions
Life is too short to waste time figuring out everything the hard way. Invest in yourself, your business and your publicity for only $12.95 a month.
What you get:
1) Monthly teleseminars: Every month, I’ll lead a “how-to” seminar on a publicity, PR and marketing topic like marketing strategies, e-marketing, media pitching, planning, writing eZines, how to think like a journalist; and more
Each teleseminar is designed to provide publicity ideas that can be implemented immediately.
There will also be guest speakers - hand-picked professionals of the highest quality - plus accompanying workbooks as necessary.
All teleseminars will be available via audio download, so members can listen when it suits their schedule.
2) A subscription to the Publicity Train e-newsletter: my weekly e-newsletter of quick tips and practical advice to keep everyone thinking about ways to publicise and boost their business profile.
3) Discounts and offers: members will also be rewarded with exclusive early bird offers on all of my publicity products, programs and workshops.
“Being a small business, I always thought PR was something I could never do myself or it was going to be way too expensive. Philippa, you have given me a whole new outlook on how easy and cost effective PR can be. Thanks!
Flora Strahl, Centrifugal Solutions
Publicity Train - Get your Publicity Hags!
The term Big Hairy Audacious Goal ("BHAG") was proposed by James Collins and Jerry Porras in their 1996 article entitled Building Your Company's Vision. A BHAG encourages companies to define visionary goals that are more strategic. In the article, the authors define a BHAG (BEE-hag) as "...an audacious 10-to-30-year goal to progress towards an envisioned future."
My purpose is to fundamentally change how solopreneurs and small-to-medium business owners think, feel and act on PR; not to be shy or fearful about publicising what they do – in the media or elsewhere - but to be inspired to put themselves up in lights.
I know I’ll get there because I’ve set myself this Big Hairy Audacious Goal: At least 15 per cent of Australia’s 1,000,000+ small businesses having experienced Publicity Express tools, products or programs by 2020.
And that’s just Australia – there’s New Zealand, UK and the US too!
So what’s your personal business purpose and BHAG? When they’re clear in your mind the rest is easy. Then think about how you must act each day, what you must do and all the ways you can PR and publicise what you do in order to help achieve that goal.
Set your Publicity HAG too. Think big. My good friend Raquel Bosustow’s Publicity HAG is to be interviewed about her book Miracle Beginnings on Oprah.
As a way of reaching my BHAG, I’m aiming for at least 10,000 subscribers to the Publicity Train eZine. Do you know anyone who’d be interested? Please pass it on. All subscribers receive a copy of my report: ‘Publicity Secrets Only The Pros Know.’ New subscribers can register here.
TELESEMINARS
Join me on my Publicity Express Teleseries this November and discover:
· Why lack of money and time is not an obstacle to getting in the media
· How to deal with those fears that rear up whenever you think about calling a journalist
· In-depth, journo knowledge that’ll have you dealing with the media confidently
· How to easily build your profile: whether it’s online, radio, newspapers, magazines or TV
· Where to start, who to call, and exactly what you need to say!
Register for the November 2009 5-Star Publicity Teleseries here.
UP IN LIGHTS
Boost Biz With Testimonials – Free Audio Offer!
My Boost Biz With Testimonials Toolkit is having a revamp as part of the Publicity Express launch. But there’s still a chance to grab a copy of the first edition eBook for just $34.99. Buy it today and receive a free copy of my testimonial marketing teleclass, ‘Turning your Top Customers Into Your Best Sales Team Ever’.
About Phil
After working in journalism for a decade, Phil opened her first PR agency in 1999. Offering her insider secrets to working with the media and teaching businesses how to be newsworthy, she built a high six-figure agency in six quick months. She has a passion for PR and publicity’s power to grow a business.
Yet she could never understand why big business had all the PR fun. “Why should small businesses be relegated to the back of the class while bigger organisations with bigger PR budgets – whose products and services are not necessarily any better – get all the limelight?” Phil asks.
So she launched Publicity Express - offering products, programs and advice that help small business do and benefit from their own PR; showing that publicity isn’t rocket science!
Publicity Train - Makeover madness
There are plenty of reality TV shows doing house and garden makeovers; individuals have gotten into the act with shows like The Nest on SBS teaching busy families about work:life balance.
What about your own PR makeover? The quality of the service you offer and the person you are is more important than the new dress and swanky logo ;-) However, it all says something about you.
My new photos for example. After seeing them, a business contact responded saying it was “warm, calm, energetic, glamourous, spunky and friendly’ – wow indeed! Had I ever thought of myself personally like that? Well, yes, usually on those good days when everything’s flowing in the right direction ;-)
But was it how I wanted the brand I believe in, have invested in and am 100% passionate and excited about to be perceived? Absolutely!
So I asked myself, what did I do, intuitively, to arrive at this place? I’d given myself my PR makeover 101.
- What’s going to get me noticed?
- What is pleasing to the eye (and ear; how you answer the phone, for example!)
- What is it about your personal PR that sparks off that all-important first impression?
Answer all three, stay aligned with them, and you’re on your way to reinvention.
TELESEMINARS
Join me on my Publicity Express Teleseries this November and discover:
· Why lack of money and time is not an obstacle to getting in the media
· How to deal with those fears that rear up whenever you think about calling a journalist
· Indepth, journo knowledge that’ll have you dealing with the media confidently
· How to easily build your profile: whether it’s online, radio, newspapers, magazines or TV
· Where to start, who to call, and exactly what you need to say!
Register for the November 2009 5-Star Publicity Teleseries.
UP IN LIGHTS
Boost Biz With Testimonials – Free Audio Offer!
My Boost Biz With Testimonials Toolkit is having a revamp as part of the Publicity Express launch. But there’s still a chance to grab a copy of the first edition ebook for just $34.99. Buy it today and receive a free copy of my testimonial marketing teleclass, ‘Turning your Top Customers Into Your Best Sales Team Ever’.
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