One of the most enjoyable aspects of owning your own business is the creativity. It’s not the domain of creative ‘types, you don’t need to be a designer or an artist to get creative in your own business. Creativity helps distinguish you, turns customers into fans, and helps get attention from the media.
For example, The National Railway Museum (NRM) in the UK hired a six-year old as their “director of fun,” which led to nationwide overage on the BBC. The story wasn’t a gimmick, simply a great, creative PR response to a six-year old who’d applied to be director of the museum when he’d heard the encumbunt – Andrew Scott – had announced his retirement.
Sam Pointon wrote saying: ‘I am only 6 but I think I can do this job’. His letter explained that he was perfect for the job as he had been on lots of trains, had visited the NRM, and owned an electric train track on which he could control 2 trains at once.
Bosses at the NRM were so touched by Sam’s enthusiasm and determination that they decided to appoint him as their ‘Director of Fun’. Sam’s job will be to tell Museum bosses how he thinks they can make sure the NRM is the most fun place for kids to spend a day out.
View the full story on the BBC website.
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